Synthetic data
All sessions

s-3156

Simulated shopper

Oct 27, 2026, 10:21 PM UTC · desktop · paid social · Driftwood 2P Tent · 13 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 248sExpanded warranty · Driftwood 2PExpanded warrantyDurability 59%
  3. 358sExpanded warranty · Driftwood 2PExpanded warranty→ the store shows Durability Proof hereDurability 92%
  4. 41m 31sOpened reviews · Driftwood 2POpened reviewsDurability 98%
  5. 52m 03sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  6. 62m 41sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  7. 72m 44sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 83m 11sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  9. 93m 42sImage 1 · Driftwood 2PViewed a product imageDurability >99%
  10. 103m 50sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  11. 114m 19sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  12. 124m 35sAdded to cart · Driftwood 2PAdded to cartDurability >99%
  13. 4m 59sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×415.6×
  • Filtered reviews by durability ×295.7×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.