Synthetic data
All sessions

s-3157

Simulated shopper

Oct 27, 2026, 11:36 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 10 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Merino 200Viewed a product pageFit 22%
  2. 227sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 332sReviews filtered: valueFiltered reviews by valueValue 76%
  4. 435sAdded to cart · Merino 200Added to cartValue 76%
  5. 546sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 93%
  6. 654sRemoved from cart · Merino 200Removed from cartValue >99%
  7. 71m 13sOpened reviews · Merino 200Opened reviewsValue >99%
  8. 81m 30sReviews filtered: fitFiltered reviews by fitValue 99%
  9. 91m 53sAdded to cart · Merino 200Added to cartValue 99%
  10. 2m 19sLeft the store

Final guess

Value99%
Fit
1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.