Synthetic data
All sessions

s-3158

Simulated shopper

Nov 2, 2026, 11:23 AM UTC · desktop · paid social · Ridgeback 38L Pack · 16 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 244sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 357sOpened comparisonOpened the comparisonChoice 86%
  4. 41m 13sViewed Ridgeback 48LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  5. 51m 30sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 03sBrowsed catalogBrowsed the catalogChoice >99%
  7. 72m 27sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  8. 82m 48sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  9. 93m 07sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  10. 103m 36sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  11. 113m 44sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 123m 51sExpanded specs · Ridgeback 38LExpanded technical specsChoice >99%
  13. 134m 27sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  14. 144m 44sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  15. 155m 00sAdded to cart · Ridgeback 38LAdded to cartChoice >99%
  16. 5m 07sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Opened the comparison ×257.4×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.