Synthetic data
All sessions

s-3160

Simulated shopper

Oct 25, 2026, 1:15 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 223sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 345sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 25sReviews filtered: fitFiltered reviews by fitFit 88%
  5. 51m 33sOpened reviews · Merino 200Opened reviewsFit 88%
  6. 62m 06sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  7. 72m 25sOpened reviews · Merino 200Opened reviewsFit 99%
  8. 82m 35sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 93m 04sExpanded specs · Merino 200Expanded technical specsFit >99%
  10. 103m 44sSize S · Merino 200Selected a sizeFit >99%
  11. 114m 13sOpened reviews · Merino 200Opened reviewsFit >99%
  12. 124m 43sReviews filtered: durabilityFiltered reviews by durabilityFit >99%
  13. 135m 10sExpanded returns · Merino 200Expanded returns policyFit >99%
  14. 145m 48sImage 1 · Merino 200Viewed a product imageFit >99%
  15. 156m 14sSize XS · Merino 200Changed size selectionFit >99%
  16. 166m 51sSize guide · Merino 200Opened the size guideFit >99%
  17. 7m 21sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.