Synthetic data
All sessions

s-3161

Simulated shopper

Oct 28, 2026, 9:48 AM UTC · desktop · email · Ridgeback 48L Pack · 12 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 246sAdded to cart · Ridgeback 48LAdded to cartChoice 37%
  3. 31m 22sViewed cartViewed cart (saw shipping cost)Value 42%
  4. 41m 38sOpened reviews · Ridgeback 48LOpened reviewsValue 46%
  5. 52m 04sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 88%
  6. 62m 17sExpanded returns · Ridgeback 48LExpanded returns policyDelivery 95%
  7. 72m 54sImage 1 · Ridgeback 48LViewed a product imageDelivery 93%
  8. 83m 32sViewed cartViewed cart (saw shipping cost)Delivery 98%
  9. 93m 42sSearch “free returns”Searched for shipping / deliveryDelivery >99%
  10. 104m 10sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 114m 25sCheckout startedStarted checkoutDelivery >99%
  12. 4m 48sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.