Synthetic data
All sessions

s-3163

Simulated shopper

Oct 28, 2026, 3:49 PM UTC · desktop · paid social · Cairn Low Hiking Shoe · 19 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 10sViewed Cairn MidViewed a product page · Switched to a similar productChoice 66%
  4. 41m 16sSearch “which tent”Searched to compare options→ the store shows Decision Helper hereChoice 99%
  5. 51m 33sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  6. 61m 40sCompare + Talus TrailAdded a product to compareChoice >99%
  7. 72m 16sCompare + Cairn LowAdded a product to compareChoice >99%
  8. 82m 19sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  9. 92m 47sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 102m 52sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 113m 00sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 123m 33sOpened comparisonOpened the comparisonChoice >99%
  13. 134m 06sCompare + Cairn LowAdded a product to compareChoice >99%
  14. 144m 30sCompare + Talus TrailAdded a product to compareChoice >99%
  15. 154m 59sOpened comparisonOpened the comparisonChoice >99%
  16. 165m 27sAdded to cart · Cairn LowAdded to cartChoice >99%
  17. 175m 33sViewed cartViewed cart (saw shipping cost)Choice >99%
  18. 185m 55sCheckout startedStarted checkoutChoice >99%
  19. 6m 00sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×58.6×
  • Added a product to compare ×411.5×
  • Returned to a product viewed earlier ×322.8×
  • Opened the comparison ×257.4×
  • Searched to compare options ×239.5×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.