Synthetic data
All sessions

s-3164

Simulated shopper

Oct 26, 2026, 9:13 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 14 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 340sOpened reviews · Driftwood 2POpened reviewsDelivery 23%
  4. 41m 06sReviews filtered: deliveryFiltered reviews by shippingDelivery 93%
  5. 51m 27sViewed Cairn MidViewed a product pageDelivery 93%
  6. 62m 04sAdded to cart · Cairn MidAdded to cartDelivery 93%
  7. 72m 15sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 96%
  8. 82m 42sImage 1 · Cairn MidViewed a product imageDelivery 96%
  9. 92m 50sBrowsed catalogBrowsed the catalogDelivery 96%
  10. 103m 06sOpened reviews · Cairn MidOpened reviewsDelivery 83%
  11. 113m 10sReviews filtered: deliveryFiltered reviews by shippingDelivery 99%
  12. 123m 47sDelivery check · ZIP 11587Checked delivery date by ZIPDelivery >99%
  13. 134m 18sViewed Lumen 400Viewed a product pageDelivery >99%
  14. 4m 22sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.