Synthetic data
All sessions

s-3166

Simulated shopper

Oct 28, 2026, 12:46 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 12 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 2 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Cairn LowViewed a product pageChoice 31%
  2. 233sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 94%
  3. 345sAdded to cart · Cairn LowAdded to cartValue 94%
  4. 458sViewed cartViewed cart (saw shipping cost)Value 99%
  5. 51m 05sRemoved from cart · Cairn LowRemoved from cartValue >99%
  6. 61m 39sExpanded warranty · Cairn LowExpanded warrantyValue >99%
  7. 71m 50sBrowsed catalogBrowsed the catalogValue >99%
  8. 82m 20sSorted: price ascSorted by lowest priceValue >99%
  9. 92m 25sAdded to cart · Cairn LowAdded to cartValue >99%
  10. 102m 40sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 113m 05sCheckout startedStarted checkoutValue >99%
  12. 3m 29sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.