Synthetic data
All sessions

s-3167

Simulated shopper

Oct 21, 2026, 4:16 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 254sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 25sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 41%
  4. 41m 29sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 56%
  5. 51m 54sOpened reviews · Squall 2.5LOpened reviewsSuitability 64%
  6. 62m 28sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 45sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  8. 83m 21sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  9. 93m 33sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 3m 45sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.