Synthetic data
All sessions

s-3168

Simulated shopper

Oct 30, 2026, 7:30 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 11sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 31sSize guide · Merino 200Opened the size guideFit 70%
  5. 52m 10sSize guide · Merino 200Re-opened the size guide→ the store shows Fit Confidence hereFit >99%
  6. 62m 50sSize guide · Merino 200Re-opened the size guideFit >99%
  7. 73m 13sBrowsed catalogBrowsed the catalogFit >99%
  8. 83m 30sSorted: price ascSorted by lowest priceFit >99%
  9. 94m 09sSize S · Merino 200Selected a sizeFit >99%
  10. 4m 21sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.