Synthetic data
All sessions

s-3169

Simulated shopper

Nov 2, 2026, 9:46 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Cairn MidViewed a product pageFit 27%
  2. 255sViewed Cairn LowViewed a product page · Switched to a similar productChoice 74%
  3. 31m 27sExpanded specs · Cairn LowExpanded technical specs→ the store shows Decision Helper hereChoice 86%
  4. 41m 51sOpened reviews · Cairn LowOpened reviewsChoice 77%
  5. 52m 03sExpanded specs · Cairn LowExpanded technical specsChoice 63%
  6. 62m 40sSearch “cairn mid vs low”Searched to compare optionsChoice 99%
  7. 3m 03sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.