Synthetic data
All sessions

s-3170

Simulated shopper

Nov 2, 2026, 9:14 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 9 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 00sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 31sDelivery check · ZIP 34875Checked delivery date by ZIPDelivery 62%
  4. 41m 51sOpened reviews · Cairn MidOpened reviewsDelivery 64%
  5. 52m 09sViewed Lumen 400Viewed a product pageDelivery 59%
  6. 62m 14sAdded to cart · Cairn MidAdded to cartDelivery 59%
  7. 72m 19sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 85%
  8. 82m 41sCheckout startedStarted checkoutDelivery 85%
  9. 2m 49sPurchased

Final guess

Delivery85%
Fit
3%
Suitability
1%
Durability
2%
Value
6%
Delivery
85%
Choice
1%
No clear doubt
3%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.