Synthetic data
All sessions

s-3172

Simulated shopper

Nov 2, 2026, 6:29 PM UTC · mobile · paid social · Squall Pro 3L Shell · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Squall ProViewed a product pageChoice 29%
  2. 214sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 77%
  3. 317sViewed Driftwood 2PViewed a product pageChoice 82%
  4. 429sSearch “discount code”Searched for deals / price→ the store shows Value Breakdown hereValue 77%
  5. 547sSearch “discount code”Searched for deals / priceValue 99%
  6. 57sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.