Synthetic data
All sessions

s-3173

Simulated shopper

Oct 22, 2026, 11:37 PM UTC · mobile · paid social · Lumen 400 Headlamp · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 221sSearch “warranty”Searched for durability / warrantyDurability 70%
  3. 332sExpanded materials · Lumen 400Expanded materials→ the store shows Durability Proof hereDurability 90%
  4. 41m 10sExpanded materials · Lumen 400Expanded materialsDurability 97%
  5. 51m 48sImage 1 · Lumen 400Viewed a product imageDurability 94%
  6. 61m 59sExpanded returns · Lumen 400Expanded returns policyDurability 96%
  7. 72m 21sExpanded warranty · Lumen 400Expanded warrantyDurability 99%
  8. 82m 46sOpened reviews · Lumen 400Opened reviewsDurability >99%
  9. 92m 54sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 2m 59sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.