Synthetic data
All sessions

s-3175

Simulated shopper

Oct 21, 2026, 9:24 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Cairn MidViewed a product pageFit 27%
  2. 235sExpanded specs · Cairn MidExpanded technical specsSuitability 30%
  3. 31m 01sImage 1 · Cairn MidViewed a product imageNo clear doubt 38%
  4. 41m 08sExpanded materials · Cairn MidExpanded materialsSuitability 44%
  5. 51m 34sExpanded shipping · Cairn MidExpanded shipping infoNo clear doubt 61%
  6. 61m 41sImage 2 · Cairn MidViewed a product imageNo clear doubt 75%
  7. 72m 04sSize guide · Cairn MidOpened the size guideNo clear doubt 80%
  8. 82m 42sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 72%
  9. 93m 14sExpanded materials · Cairn MidExpanded materialsNo clear doubt 65%
  10. 103m 17sImage 3 · Cairn MidViewed a product imageNo clear doubt 76%
  11. 3m 36sLeft the store

Final guess

No clear doubt76%
Fit
1%
Suitability
23%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
76%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Viewed a product page1.7×
  • Expanded technical specs ×21.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.