Synthetic data
All sessions

s-3177

Simulated shopper

Oct 31, 2026, 8:44 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 12 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Cairn MidViewed a product pageFit 27%
  2. 221sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 349sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
  4. 41m 20sOpened reviews · Cairn MidOpened reviewsDurability 95%
  5. 51m 52sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  6. 62m 08sExpanded materials · Cairn MidExpanded materialsDurability >99%
  7. 72m 35sOpened reviews · Cairn MidOpened reviewsDurability >99%
  8. 82m 45sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 92m 49sAdded to cart · Cairn MidAdded to cartDurability >99%
  10. 103m 12sViewed cartViewed cart (saw shipping cost)Durability >99%
  11. 113m 38sCheckout startedStarted checkoutDurability >99%
  12. 3m 47sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.