Synthetic data
All sessions

s-3178

Simulated shopper

Oct 31, 2026, 10:42 AM UTC · desktop · email · Cairn Low Hiking Shoe · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Cairn LowViewed a product pageChoice 31%
  2. 210sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 336sCompare + Cairn LowAdded a product to compareChoice 85%
  4. 41m 04sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  5. 51m 36sExpanded specs · Cairn LowExpanded technical specsChoice 96%
  6. 61m 53sExpanded specs · Cairn LowExpanded technical specsChoice 87%
  7. 72m 25sOpened reviews · Cairn LowOpened reviewsChoice 64%
  8. 82m 50sCompare + Cairn LowAdded a product to compareChoice 91%
  9. 93m 08sCompare + Cairn MidAdded a product to compareChoice 98%
  10. 103m 25sOpened comparisonOpened the comparisonChoice >99%
  11. 113m 29sOpened comparisonOpened the comparisonChoice >99%
  12. 124m 02sOpened comparisonOpened the comparisonChoice >99%
  13. 134m 13sImage 2 · Cairn LowViewed a product imageChoice >99%
  14. 144m 43sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  15. 4m 48sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Added a product to compare ×411.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.