Synthetic data
All sessions

s-3179

Simulated shopper

Oct 20, 2026, 6:01 AM UTC · mobile · paid social · Lumen 400 Headlamp · 16 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 01sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 22sImage 1 · Lumen 400Viewed a product imageNo clear doubt 81%
  4. 41m 42sOpened comparisonOpened the comparisonChoice 63%
  5. 52m 07sImage 2 · Lumen 400Viewed a product imageNo clear doubt 52%
  6. 62m 25sCompare + Lumen 400Added a product to compareChoice 97%
  7. 72m 51sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  8. 83m 25sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 48sViewed Emberline 20°FViewed a product pageChoice >99%
  10. 103m 59sViewed Cairn LowViewed a product pageChoice >99%
  11. 114m 32sCompare + Cairn LowAdded a product to compareChoice >99%
  12. 125m 00sCompare + Cairn MidAdded a product to compareChoice >99%
  13. 135m 14sAdded to cart · Lumen 400Added to cartChoice >99%
  14. 145m 28sViewed cartViewed cart (saw shipping cost)Choice >99%
  15. 155m 41sCheckout startedStarted checkoutChoice >99%
  16. 5m 45sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×311.5×
  • Searched to compare options39.5×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.