Synthetic data
All sessions

s-3180

Simulated shopper

Oct 26, 2026, 1:18 AM UTC · mobile · search ads · Emberline 20°F Down Bag · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 09sSearch “which tent”Searched to compare optionsChoice 96%
  3. 31m 44sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice >99%
  4. 42m 13sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  5. 52m 49sViewed Emberline 20°FViewed a product pageChoice >99%
  6. 63m 04sExpanded returns · Emberline 20°FExpanded returns policyChoice >99%
  7. 73m 15sCompare + Emberline 20°FAdded a product to compareChoice >99%
  8. 83m 34sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  9. 93m 58sSorted: ratingRe-sorted the catalogChoice >99%
  10. 4m 26sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Searched to compare options ×239.5×
  • Added a product to compare ×311.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.