Synthetic data
All sessions

s-3182

Simulated shopper

Oct 26, 2026, 5:45 AM UTC · desktop · search ads · Squall Pro 3L Shell · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 210sViewed Squall ProViewed a product page · Switched to a similar productChoice 77%
  3. 340sAdded to cart · Squall ProAdded to cartChoice 77%
  4. 446sViewed cartViewed cart (saw shipping cost)Value 54%
  5. 51m 04sRemoved from cart · Squall ProRemoved from cart→ the store shows Value Breakdown hereValue 98%
  6. 61m 41sAdded to cart · Squall ProAdded to cartValue 98%
  7. 72m 14sViewed cartViewed cart (saw shipping cost)Value >99%
  8. 82m 54sRemoved from cart · Squall ProRemoved from cartValue >99%
  9. 93m 12sSearch “discount code”Searched for deals / priceValue >99%
  10. 103m 30sSearch “boots”Searched the catalogValue >99%
  11. 113m 54sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  12. 124m 34sBrowsed catalogBrowsed the catalogValue >99%
  13. 134m 40sSorted: price ascSorted by lowest priceValue >99%
  14. 145m 09sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  15. 5m 27sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Searched for deals / price ×230.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×21.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.