Synthetic data
All sessions

s-3183

Simulated shopper

Oct 25, 2026, 11:27 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 00sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 44%
  4. 41m 17sSorted: featuredRe-sorted the catalogNo clear doubt 75%
  5. 51m 22sImage 1 · Cairn MidViewed a product imageNo clear doubt 86%
  6. 61m 51sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 75%
  7. 1m 57sLeft the store

Final guess

No clear doubt75%
Fit
1%
Suitability
22%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
2%
No clear doubt
75%
Why no clear doubthow much likelier
  • Re-sorted the catalog3.8×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Expanded technical specs ×21.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.