Synthetic data
All sessions

s-3184

Simulated shopper

Oct 27, 2026, 3:47 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 15 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 13sViewed Merino 200Viewed a product pageNo clear doubt 41%
  3. 31m 48sBrowsed catalogBrowsed the catalogNo clear doubt 60%
  4. 42m 10sSorted: price ascSorted by lowest priceNo clear doubt 55%
  5. 52m 14sOpened reviews · Merino 200Opened reviewsValue 59%
  6. 62m 47sExpanded specs · Merino 200Expanded technical specsNo clear doubt 48%
  7. 73m 01sExpanded materials · Merino 200Expanded materialsNo clear doubt 55%
  8. 83m 19sCompare + Merino 200Added a product to compareSuitability 56%
  9. 93m 47sImage 1 · Merino 200Viewed a product imageSuitability 59%
  10. 103m 59sSorted: price descRe-sorted the catalogNo clear doubt 55%
  11. 114m 28sExpanded materials · Merino 200Expanded materialsNo clear doubt 44%
  12. 125m 05sSize L · Merino 200Selected a sizeNo clear doubt 60%
  13. 135m 32sImage 2 · Merino 200Viewed a product imageNo clear doubt 72%
  14. 145m 47sAdded to cart · Merino 200Added to cartNo clear doubt 72%
  15. 6m 16sLeft the store

Final guess

No clear doubt72%
Fit
2%
Suitability
24%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
72%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Re-sorted the catalog3.8×
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×
  • Sorted by lowest price1.1×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.