Synthetic data
All sessions

s-3186

Simulated shopper

Oct 31, 2026, 7:06 PM UTC · desktop · organic · Lumen 400 Headlamp · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 238sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 31m 12sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  4. 41m 44sOpened reviews · Lumen 400Opened reviewsSuitability 97%
  5. 52m 10sBrowsed catalogBrowsed the catalogSuitability 97%
  6. 62m 17sImage 1 · Lumen 400Viewed a product imageSuitability 98%
  7. 72m 31sOpened reviews · Lumen 400Opened reviewsSuitability 98%
  8. 82m 44sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  9. 2m 48sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.