Synthetic data
All sessions

s-3190

Simulated shopper

Oct 28, 2026, 3:48 PM UTC · desktop · paid social · Ridgeback 48L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 256sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 20sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 59%
  4. 41m 35sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit 52%
  5. 51m 40sViewed Ridgeback 38LViewed a product page · Switched to a similar productNo clear doubt 40%
  6. 62m 09sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  7. 72m 22sOpened reviews · Ridgeback 48LOpened reviewsChoice 99%
  8. 82m 47sReviews filtered: fitFiltered reviews by fitChoice 96%
  9. 93m 22sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 28sBrowsed catalogBrowsed the catalogChoice >99%
  11. 114m 03sViewed Merino 200Viewed a product pageChoice >99%
  12. 124m 18sOpened comparisonOpened the comparisonChoice >99%
  13. 134m 46sOpened comparisonOpened the comparisonChoice >99%
  14. 4m 53sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.