Synthetic data
All sessions

s-3192

Simulated shopper

Oct 24, 2026, 5:57 PM UTC · desktop · email · Squall 2.5L Rain Shell · 13 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 237sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 17sReviews filtered: durabilityFiltered reviews by durabilityDurability 92%
  4. 41m 33sBrowsed catalogBrowsed the catalogDurability 91%
  5. 51m 58sSorted: price ascSorted by lowest price→ the store shows Durability Proof hereDurability 78%
  6. 62m 24sAdded to cart · Squall 2.5LAdded to cartDurability 78%
  7. 72m 51sViewed cartViewed cart (saw shipping cost)Durability 50%
  8. 83m 23sRemoved from cart · Squall 2.5LRemoved from cartValue 97%
  9. 93m 45sSize guide · Squall 2.5LOpened the size guideValue 96%
  10. 104m 00sAdded to cart · Squall 2.5LAdded to cartValue 96%
  11. 114m 07sViewed cartViewed cart (saw shipping cost)Value 99%
  12. 124m 18sCheckout startedStarted checkoutValue 99%
  13. 4m 25sPurchased

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.