Synthetic data
All sessions

s-3195

Simulated shopper

Oct 21, 2026, 3:01 AM UTC · desktop · organic · Lumen 400 Headlamp · 16 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 21m 08sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 17sOpened reviews · Lumen 400Opened reviewsNo clear doubt 38%
  4. 41m 46sReviews filtered: valueFiltered reviews by valueValue 65%
  5. 52m 24sAdded to cart · Lumen 400Added to cartValue 65%
  6. 63m 02sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 88%
  7. 73m 05sRemoved from cart · Lumen 400Removed from cartValue >99%
  8. 83m 28sCompare + Lumen 400Added a product to compareValue >99%
  9. 93m 41sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 46sSorted: price ascSorted by lowest priceValue >99%
  11. 114m 12sAdded to cart · Lumen 400Added to cartValue >99%
  12. 124m 42sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 135m 15sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 145m 21sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 49sCheckout startedStarted checkoutValue >99%
  16. 5m 58sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.