All sessions
s-3196
Simulated shopperOct 27, 2026, 7:03 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 13 actions
purchasedcart $189
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 54%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 231sViewed Cairn MidViewed a product pageNo clear doubt 34%
- 31m 00sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 44%
- 41m 20sExpanded specs · Cairn MidExpanded technical specsSuitability 56%
- 51m 50sExpanded materials · Cairn MidExpanded materials→ the store shows Built-For Answer hereSuitability 70%
- 62m 09sOpened reviews · Cairn MidOpened reviewsSuitability 89%
- 72m 21sReviews filtered: fitFiltered reviews by fitSuitability 79%
- 82m 32sSearch “waterproof jacket”Searched for a use-case or specSuitability 99%
- 93m 09sOpened reviews · Cairn MidOpened reviewsSuitability >99%
- 103m 24sAdded to cart · Cairn MidAdded to cartSuitability >99%
- 113m 45sViewed cartViewed cart (saw shipping cost)Suitability >99%
- 124m 05sCheckout startedStarted checkoutSuitability >99%
- 4m 13sPurchased
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Expanded technical specs ×26.9×
- Searched for a use-case or spec17.5×
- Opened reviews ×21.7×
- Expanded materials1.5×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.