Synthetic data
All sessions

s-3197

Simulated shopper

Oct 26, 2026, 7:10 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 9 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 03sExpanded specs · Emberline 20°FExpanded technical specsSuitability 53%
  4. 41m 36sSearch “sale”Searched for deals / price→ the store shows Value Breakdown hereValue 62%
  5. 51m 51sDelivery check · ZIP 57710Checked delivery date by ZIPDelivery 40%
  6. 61m 55sAdded to cart · Emberline 20°FAdded to cartDelivery 40%
  7. 72m 27sViewed cartViewed cart (saw shipping cost)Delivery 50%
  8. 82m 49sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue 99%
  9. 3m 04sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.