Synthetic data
All sessions

s-3199

Simulated shopper

Oct 20, 2026, 2:37 PM UTC · mobile · paid social · Squall Pro 3L Shell · 23 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 237sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 350sOpened reviews · Squall ProOpened reviewsValue 21%
  4. 41m 21sCompare + Squall ProAdded a product to compareChoice 55%
  5. 51m 55sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 87%
  6. 62m 19sOpened reviews · Squall ProOpened reviewsChoice 70%
  7. 72m 33sReviews filtered: valueFiltered reviews by valueValue 84%
  8. 83m 01sAdded to cart · Squall ProAdded to cartValue 84%
  9. 93m 14sViewed cartViewed cart (saw shipping cost)Value 97%
  10. 103m 34sRemoved from cart · Squall ProRemoved from cartValue >99%
  11. 114m 01sAdded to cart · Squall ProAdded to cartValue >99%
  12. 124m 06sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 32sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 145m 09sOpened reviews · Squall ProOpened reviewsValue >99%
  15. 155m 49sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 166m 00sBrowsed catalogBrowsed the catalogValue >99%
  17. 176m 38sSorted: price ascSorted by lowest priceValue >99%
  18. 186m 49sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  19. 197m 15sOpened reviews · Squall ProOpened reviewsValue >99%
  20. 207m 53sReviews filtered: valueFiltered reviews by valueValue >99%
  21. 218m 08sViewed cartViewed cart (saw shipping cost)Value >99%
  22. 228m 27sCheckout startedStarted checkoutValue >99%
  23. 8m 43sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.