Synthetic data
All sessions

s-3202

Simulated shopper

Oct 26, 2026, 2:28 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Squall ProViewed a product pageChoice 29%
  2. 253sOpened comparisonOpened the comparisonChoice 95%
  3. 31m 17sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 99%
  4. 41m 55sCompare + Squall 2.5LAdded a product to compareChoice >99%
  5. 52m 04sViewed Talus TrailViewed a product pageChoice >99%
  6. 62m 12sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  7. 72m 21sSize guide · Cairn LowOpened the size guideChoice >99%
  8. 82m 36sViewed Ridgeback 48LViewed a product pageChoice >99%
  9. 93m 01sOpened comparisonOpened the comparisonChoice >99%
  10. 103m 27sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  11. 113m 46sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice >99%
  12. 124m 07sExpanded materials · Squall 2.5LExpanded materialsChoice >99%
  13. 4m 36sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.