Synthetic data
All sessions

s-3203

Simulated shopper

Oct 20, 2026, 4:56 AM UTC · desktop · organic · Talus Trail Runner · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Cairn LowViewed a product pageChoice 31%
  2. 250sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 14sViewed Talus TrailViewed a product page · Switched to a similar productChoice 76%
  4. 41m 24sOpened reviews · Talus TrailOpened reviewsChoice 67%
  5. 51m 34sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 61%
  6. 61m 45sSize guide · Talus TrailOpened the size guideFit 93%
  7. 72m 14sOpened reviews · Talus TrailOpened reviewsFit 97%
  8. 82m 45sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 92m 59sOpened reviews · Talus TrailOpened reviewsFit >99%
  10. 103m 22sSize guide · Talus TrailRe-opened the size guideFit >99%
  11. 113m 33sSize 9 · Talus TrailSelected a sizeFit >99%
  12. 123m 48sSize 9.5 · Talus TrailChanged size selectionFit >99%
  13. 134m 22sSize guide · Talus TrailRe-opened the size guideFit >99%
  14. 4m 30sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit ×224.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.