Synthetic data
All sessions

s-3204

Simulated shopper

Nov 2, 2026, 6:57 AM UTC · desktop · organic · Talus Trail Runner · 16 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 55%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 00sBrowsed catalogBrowsed the catalogNo clear doubt 51%
  4. 41m 36sExpanded warranty · Talus TrailExpanded warrantyNo clear doubt 55%
  5. 52m 08sImage 1 · Talus TrailViewed a product imageNo clear doubt 74%
  6. 62m 44sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 72%
  7. 73m 14sImage 2 · Talus TrailViewed a product imageNo clear doubt 85%
  8. 83m 20sExpanded materials · Talus TrailExpanded materialsNo clear doubt 63%
  9. 93m 39sExpanded warranty · Talus TrailExpanded warranty→ the store shows Durability Proof hereDurability 77%
  10. 104m 11sOpened reviews · Talus TrailOpened reviewsDurability 94%
  11. 114m 27sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 124m 49sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  13. 134m 58sAdded to cart · Talus TrailAdded to cartDurability >99%
  14. 145m 27sViewed cartViewed cart (saw shipping cost)Durability >99%
  15. 155m 41sCheckout startedStarted checkoutDurability >99%
  16. 5m 47sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.