Synthetic data
All sessions

s-3206

Simulated shopper

Oct 23, 2026, 9:51 AM UTC · mobile · email · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 235sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 08sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 12sExpanded materials · Cairn LowExpanded materialsDurability 43%
  5. 51m 33sBrowsed catalogBrowsed the catalogNo clear doubt 40%
  6. 62m 09sSorted: price ascSorted by lowest priceNo clear doubt 55%
  7. 72m 27sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 69%
  8. 82m 49sCompare + Cairn LowAdded a product to compareSuitability 45%
  9. 93m 21sCompare + Talus TrailAdded a product to compareChoice 40%
  10. 3m 42sLeft the store

Final guess

Choice40%
Fit
<1%
Suitability
33%
Durability
<1%
Value
25%
Delivery
<1%
Choice
40%
No clear doubt
1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.