Synthetic data
All sessions

s-3208

Simulated shopper

Oct 31, 2026, 7:44 PM UTC · mobile · organic · Lumen 400 Headlamp · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 8%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 217sViewed Squall ProViewed a product pageValue 34%
  3. 351sSearch “discount code”Searched for deals / priceValue 94%
  4. 41m 05sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 91%
  5. 51m 14sBrowsed catalogBrowsed the catalogValue 93%
  6. 61m 17sSorted: price ascSorted by lowest priceValue 99%
  7. 71m 29sSearch “sale”Searched for deals / priceValue >99%
  8. 82m 04sViewed Lumen 400Viewed a product pageValue >99%
  9. 92m 17sOpened reviews · Lumen 400Opened reviewsValue >99%
  10. 102m 40sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 112m 52sExpanded shipping · Lumen 400Expanded shipping infoValue >99%
  12. 3m 10sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.