Synthetic data
All sessions

s-3209

Simulated shopper

Oct 30, 2026, 12:15 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Merino 200Viewed a product pageFit 22%
  2. 258sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 21sReviews filtered: durabilityFiltered reviews by durabilityDurability 98%
  4. 41m 41sExpanded returns · Merino 200Expanded returns policyDurability 97%
  5. 52m 14sOpened reviews · Merino 200Opened reviewsDurability 98%
  6. 62m 42sOpened reviews · Merino 200Opened reviewsDurability 98%
  7. 72m 51sReviews filtered: valueFiltered reviews by value→ the store shows Durability Proof hereDurability 99%
  8. 83m 18sViewed Lumen 400Viewed a product pageDurability 99%
  9. 93m 58sViewed Ridgeback 48LViewed a product pageDurability 98%
  10. 4m 18sLeft the store

Final guess

Durability98%
Fit
1%
Suitability
<1%
Durability
98%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews ×31.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.