All sessions
s-3211
Simulated shopperOct 31, 2026, 8:13 PM UTC · mobile · search ads · Ridgeback 38L Pack · 11 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 21%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 133sSearch “boots”Searched the catalogNo clear doubt 32%
- 256sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
- 31m 10sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 45%
- 41m 47sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Built-For Answer hereSuitability 66%
- 52m 19sImage 1 · Ridgeback 38LViewed a product imageSuitability 58%
- 62m 44sSearch “waterproof jacket”Searched for a use-case or specSuitability 98%
- 73m 01sOpened reviews · Ridgeback 38LOpened reviewsSuitability 99%
- 83m 36sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 94m 08sImage 2 · Ridgeback 38LViewed a product imageSuitability >99%
- 104m 13sExpanded materials · Ridgeback 38LExpanded materialsSuitability >99%
- 4m 18sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance73.8×
- Expanded technical specs ×26.9×
- Searched for a use-case or spec17.5×
- Opened reviews1.7×
- Viewed a product image ×21.2×
- Expanded materials1.5×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.