Synthetic data
All sessions

s-3212

Simulated shopper

Oct 26, 2026, 10:39 PM UTC · mobile · email · Squall Pro 3L Shell · 14 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Squall ProViewed a product pageChoice 29%
  2. 251sBrowsed catalogBrowsed the catalogValue 34%
  3. 31m 14sDelivery check · ZIP 97010Checked delivery date by ZIPDelivery 62%
  4. 41m 42sBrowsed catalogBrowsed the catalogDelivery 50%
  5. 51m 57sDelivery check · ZIP 86488Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 93%
  6. 62m 05sAdded to cart · Squall ProAdded to cartDelivery 93%
  7. 72m 43sViewed cartViewed cart (saw shipping cost)Delivery 99%
  8. 82m 55sDelivery check · ZIP 63927Checked delivery date by ZIPDelivery >99%
  9. 93m 08sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 103m 43sViewed Cairn MidViewed a product pageDelivery >99%
  11. 113m 54sBrowsed catalogBrowsed the catalogDelivery >99%
  12. 124m 18sDelivery check · ZIP 21677Checked delivery date by ZIPDelivery >99%
  13. 134m 27sExpanded returns · Cairn MidExpanded returns policyDelivery >99%
  14. 4m 50sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×421.1×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.