All sessions
s-3214
Simulated shopperOct 24, 2026, 3:24 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 15 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 242sViewed Cairn LowViewed a product pageNo clear doubt 35%
- 31m 15sSize 9 · Cairn LowSelected a sizeFit 56%
- 41m 24sOpened reviews · Cairn LowOpened reviewsFit 75%
- 52m 02sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
- 62m 15sExpanded materials · Cairn LowExpanded materialsFit 98%
- 72m 39sSize 9.5 · Cairn LowChanged size selectionFit >99%
- 82m 55sBrowsed catalogBrowsed the catalogFit >99%
- 93m 17sDelivery check · ZIP 27579Checked delivery date by ZIPFit >99%
- 103m 33sImage 1 · Cairn LowViewed a product imageFit >99%
- 113m 41sSize 9 · Cairn LowChanged size selectionFit >99%
- 123m 46sSize 9.5 · Cairn LowChanged size selectionFit >99%
- 134m 24sExpanded shipping · Cairn LowExpanded shipping infoFit >99%
- 144m 50sImage 2 · Cairn LowViewed a product imageFit >99%
- 5m 12sLeft the store
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Changed size selection ×3106.9×
- Filtered reviews by fit24.4×
- Selected a size12.4×
- Opened reviews1.4×
- Viewed a product image ×21.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.