Synthetic data
All sessions

s-3215

Simulated shopper

Oct 21, 2026, 6:52 AM UTC · mobile · paid social · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn LowViewed a product pageChoice 31%
  2. 241sSearch “best backpacking pack”Searched to compare optionsChoice 95%
  3. 31m 04sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice >99%
  4. 41m 23sOpened reviews · Cairn LowOpened reviewsChoice >99%
  5. 51m 27sOpened reviews · Cairn LowOpened reviewsChoice 99%
  6. 61m 46sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  7. 71m 52sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 11sImage 1 · Talus TrailViewed a product imageChoice >99%
  9. 92m 17sOpened reviews · Talus TrailOpened reviewsChoice >99%
  10. 102m 54sExpanded materials · Talus TrailExpanded materialsChoice >99%
  11. 3m 07sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.