Synthetic data
All sessions

s-3216

Simulated shopper

Oct 25, 2026, 12:55 AM UTC · mobile · email · Merino 200 Base Layer Crew · 10 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Merino 200Viewed a product pageFit 22%
  2. 240sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 344sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 07sExpanded warranty · Merino 200Expanded warrantyDurability 83%
  5. 51m 35sOpened reviews · Merino 200Opened reviewsDurability 91%
  6. 62m 07sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  7. 72m 36sAdded to cart · Merino 200Added to cartDurability >99%
  8. 82m 55sViewed cartViewed cart (saw shipping cost)Durability >99%
  9. 93m 02sCheckout startedStarted checkoutDurability >99%
  10. 3m 30sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.