Synthetic data
All sessions

s-3217

Simulated shopper

Oct 21, 2026, 4:46 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 234sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 350sExpanded materials · Kettle TiExpanded materialsNo clear doubt 53%
  4. 41m 14sExpanded specs · Kettle TiExpanded technical specsSuitability 53%
  5. 51m 43sOpened reviews · Kettle TiOpened reviews→ the store shows Built-For Answer hereSuitability 78%
  6. 61m 47sOpened reviews · Kettle TiOpened reviewsSuitability 87%
  7. 1m 53sLeft the store

Final guess

Suitability87%
Fit
<1%
Suitability
87%
Durability
8%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
4%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.