Synthetic data
All sessions

s-3219

Simulated shopper

Oct 30, 2026, 8:06 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 12sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 30sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 57sExpanded warranty · Merino 200Expanded warrantyDurability 83%
  5. 52m 33sSize guide · Merino 200Opened the size guide→ the store shows Durability Proof hereDurability 66%
  6. 2m 44sLeft the store

Final guess

Durability66%
Fit
17%
Suitability
1%
Durability
66%
Value
1%
Delivery
1%
Choice
<1%
No clear doubt
13%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.