Synthetic data
All sessions

s-3220

Simulated shopper

Nov 2, 2026, 8:05 AM UTC · desktop · search ads · Driftwood 2P Tent · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 05sBrowsed catalogBrowsed the catalogNo clear doubt 45%
  3. 31m 16sCompare + Driftwood 2PAdded a product to compareValue 44%
  4. 41m 26sCompare + Driftwood 2PAdded a product to compareChoice 60%
  5. 51m 50sExpanded specs · Driftwood 2PExpanded technical specsChoice 59%
  6. 62m 25sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Built-For Answer hereSuitability 68%
  7. 72m 40sExpanded materials · Driftwood 2PExpanded materialsSuitability 94%
  8. 83m 11sExpanded specs · Driftwood 2PExpanded technical specsSuitability 99%
  9. 3m 30sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.