Synthetic data
All sessions

s-3223

Simulated shopper

Oct 23, 2026, 2:27 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 13 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 357sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 19sSize guide · Cairn MidOpened the size guideFit 53%
  5. 51m 26sSearch “which tent”Searched to compare options→ the store shows Decision Helper hereChoice 63%
  6. 62m 06sImage 2 · Cairn MidViewed a product imageChoice 46%
  7. 72m 12sImage 3 · Cairn MidViewed a product imageNo clear doubt 63%
  8. 82m 51sImage 4 · Cairn MidViewed a product image · Inspected 4+ images closelyNo clear doubt 94%
  9. 93m 19sImage 5 · Cairn MidViewed a product imageNo clear doubt 97%
  10. 103m 42sAdded to cart · Cairn MidAdded to cartNo clear doubt 97%
  11. 114m 05sViewed cartViewed cart (saw shipping cost)No clear doubt 94%
  12. 124m 27sCheckout startedStarted checkoutNo clear doubt 94%
  13. 4m 38sPurchased

Final guess

No clear doubt94%
Fit
4%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
2%
No clear doubt
94%
Why no clear doubthow much likelier
  • Viewed a product image ×52.3×
  • Inspected 4+ images closely4.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.