Synthetic data
All sessions

s-3225

Simulated shopper

Oct 21, 2026, 11:04 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 221sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 355sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 11sExpanded specs · Cairn LowExpanded technical specsSuitability 46%
  5. 51m 25sOpened reviews · Cairn LowOpened reviewsSuitability 66%
  6. 61m 30sImage 1 · Cairn LowViewed a product imageSuitability 69%
  7. 71m 52sImage 2 · Cairn LowViewed a product imageSuitability 67%
  8. 82m 19sExpanded specs · Cairn LowExpanded technical specs→ the store shows Built-For Answer hereSuitability 91%
  9. 92m 50sImage 3 · Cairn LowViewed a product imageSuitability 87%
  10. 103m 25sViewed Talus TrailViewed a product page · Switched to a similar productSuitability 57%
  11. 113m 33sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 98%
  12. 124m 00sCompare + Cairn LowAdded a product to compareChoice >99%
  13. 134m 22sCompare + Talus TrailAdded a product to compareChoice >99%
  14. 4m 32sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.