Synthetic data
All sessions

s-3227

Simulated shopper

Oct 22, 2026, 7:21 PM UTC · mobile · paid social · Squall Pro 3L Shell · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Squall ProViewed a product pageChoice 29%
  2. 254sImage 1 · Squall ProViewed a product imageNo clear doubt 30%
  3. 31m 32sOpened reviews · Squall ProOpened reviewsSuitability 30%
  4. 41m 58sReviews filtered: valueFiltered reviews by valueValue 78%
  5. 52m 02sOpened reviews · Squall ProOpened reviewsValue 76%
  6. 62m 34sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  7. 72m 44sViewed Driftwood 2PViewed a product pageValue 98%
  8. 82m 47sBrowsed catalogBrowsed the catalogValue 99%
  9. 93m 09sViewed Ridgeback 38LViewed a product pageValue 98%
  10. 103m 15sBrowsed catalogBrowsed the catalogValue 98%
  11. 113m 29sSorted: price ascSorted by lowest priceValue >99%
  12. 123m 54sBrowsed catalogBrowsed the catalogValue >99%
  13. 134m 17sSorted: price ascSorted by lowest priceValue >99%
  14. 144m 45sAdded to cart · Ridgeback 38LAdded to cartValue >99%
  15. 155m 16sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 46sRemoved from cart · Ridgeback 38LRemoved from cartValue >99%
  17. 5m 54sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.