Synthetic data
All sessions

s-3228

Simulated shopper

Oct 28, 2026, 7:28 AM UTC · mobile · organic · Squall Pro 3L Shell · 17 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 237sExpanded specs · Emberline 20°FExpanded technical specsSuitability 67%
  3. 340sViewed Squall ProViewed a product pageSuitability 56%
  4. 41m 16sBrowsed catalogBrowsed the catalogNo clear doubt 47%
  5. 51m 28sOpened reviews · Squall ProOpened reviewsSuitability 69%
  6. 61m 39sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 12sOpened reviews · Squall ProOpened reviewsSuitability >99%
  8. 82m 40sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 17sSearch “headlamp”Searched the catalogSuitability >99%
  10. 103m 48sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  11. 114m 11sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  12. 124m 42sExpanded shipping · Squall ProExpanded shipping infoSuitability >99%
  13. 134m 51sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  14. 145m 20sAdded to cart · Squall ProAdded to cartSuitability >99%
  15. 155m 36sViewed cartViewed cart (saw shipping cost)Suitability >99%
  16. 165m 53sCheckout startedStarted checkoutSuitability >99%
  17. 6m 16sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×46.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.