Synthetic data
All sessions

s-3229

Simulated shopper

Oct 27, 2026, 5:05 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 17 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Cairn MidViewed a product pageFit 27%
  2. 252sSize 9 · Cairn MidSelected a sizeFit 81%
  3. 31m 03sSearch “discount code”Searched for deals / price→ the store shows Value Breakdown hereValue 64%
  4. 41m 22sBrowsed catalogBrowsed the catalogValue 70%
  5. 51m 27sOpened reviews · Cairn MidOpened reviewsValue 72%
  6. 61m 51sReviews filtered: valueFiltered reviews by valueValue 98%
  7. 72m 27sOpened reviews · Cairn MidOpened reviewsValue 98%
  8. 83m 00sOpened reviews · Cairn MidOpened reviewsValue 97%
  9. 93m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 104m 04sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  11. 114m 33sAdded to cart · Cairn LowAdded to cartValue >99%
  12. 124m 46sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 135m 07sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 145m 19sViewed Talus TrailViewed a product page · Switched to a similar productValue >99%
  15. 155m 35sBrowsed catalogBrowsed the catalogValue >99%
  16. 165m 54sSorted: price ascSorted by lowest priceValue >99%
  17. 6m 21sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.