Synthetic data
All sessions

s-3230

Simulated shopper

Oct 28, 2026, 5:05 AM UTC · mobile · search ads · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 243sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 06sBrowsed catalogBrowsed the catalogNo clear doubt 59%
  4. 41m 10sExpanded materials · Talus TrailExpanded materialsNo clear doubt 59%
  5. 51m 34sBrowsed catalogBrowsed the catalogNo clear doubt 79%
  6. 62m 03sOpened reviews · Talus TrailOpened reviewsNo clear doubt 48%
  7. 72m 12sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  8. 82m 40sSearch “durable hiking boots”Searched for durability / warrantyDurability >99%
  9. 93m 01sOpened reviews · Talus TrailOpened reviewsDurability >99%
  10. 103m 39sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 3m 53sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Searched for durability / warranty38.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.