Synthetic data
All sessions

s-3231

Simulated shopper

Oct 30, 2026, 9:57 AM UTC · mobile · paid social · Lumen 400 Headlamp · 14 actions

abandonedcart $478

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 221sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 341sDelivery check · ZIP 99784Checked delivery date by ZIPDelivery 81%
  4. 458sAdded to cart · Driftwood 2PAdded to cartDelivery 81%
  5. 51m 37sViewed Lumen 400Viewed a product pageDelivery 73%
  6. 62m 07sDelivery check · ZIP 20708Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 97%
  7. 72m 22sBrowsed catalogBrowsed the catalogDelivery 94%
  8. 83m 01sDelivery check · ZIP 80103Checked delivery date by ZIPDelivery 99%
  9. 93m 38sDelivery check · ZIP 65167Checked delivery date by ZIPDelivery >99%
  10. 103m 55sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  11. 114m 12sExpanded returns · Lumen 400Expanded returns policyDelivery >99%
  12. 124m 45sAdded to cart · Lumen 400Added to cartDelivery >99%
  13. 135m 17sDelivery check · ZIP 86745Checked delivery date by ZIPDelivery >99%
  14. 5m 36sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×521.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.